If you’re looking for tips for an amazing sales presentation…then you’ve come to the right place!
I’d like to ask you an important question.
Are you the type of presenter that clients feel connected to and want to buy from?
Just what is it that makes an audience see you as someone they consider a future partner…
Someone they want to invest in rather than just someone they saw in a casual encounter?
In a moment, I’m going to share with you the top 5 tips for an amazing sales presentation, but first I’d like you to think about the last time you stood up in front of an audience…
I’m talking about a really big client.
You probably wanted to convince them to close the deal, but for whatever reason, it didn’t happen.
Take your time to think about this one…even write down how it felt afterwards.
Now, let me ask you this:
- Did you ever stop a day or two afterwards to think about where that client might be and what they might be doing?
- Did you ever stop to think about what the rest of the month was like after they said, “Thanks, but no thanks”, and walked away from your presentation?
It’s likely that several other sales people heard the same thing until one amazing sales presenter eventually got the sale.
These clients usually hear the same old sales presentations over and over.
They sit through the “Here’s what we’ll talk about first, then we’ll talk about this, then this…” routine with almost every sales presenter they listen to.
Did you ever consider what it might be like to be a client sitting through presentation after presentation and having almost every sales person present the same old “Dick & Jane” speech?
The worst sales presentations are the ones where the presenter tells a story like Dick and Jane…Dick did this…Jane did that.
Typically, there are no SURPRISES.
Surprise is a key element to successful sales and it’s also the key element in nearly EVERY presentation.
I’m going to tell you the top 5 things that can get your audience (especially a potential client or customer) to “buy” both your presentation and your product.
Not in sales?
I beg to differ…every presenter NEEDS to “sell” what they have to say.
So let’s get started…
The Top 5 Tips to Deliver an Amazing Sales Presentation
1. Create an element of surprise
Most audiences are bored out of their minds by sales presentations.
One of the reasons for this is most presenters have no idea how to create an element of surprise.
Your audience will keep listening if there is always a mystery for them to solve, and a surprise to reveal it.
How are YOU getting the element of surprise in your sales presentations?
2. Tailor to the audience
Careful here…don’t just look at this and move on.
You may THINK you’re doing this, but you may NOT be after all.
You can’t just tailor your presentation to the PRODUCT(s) you sell.
You also have to tailor it to the ROLES of the audience members themselves.
You need to research this ahead of time.
Find out who will be in your audience up front, what makes them tick in the role they do, and get them in the palm of your hand by delivering a message “custom fit” to what they wanted.
Your goal is to get them to say, “This is the first time anyone has really UNDERSTOOD me”.
3. Make it a conversation
Remember Dick and Jane?
Most sales presenters tell a Dick and Jane story.
Dick did this and then Jane did that…it doesn’t work.
It feels scripted and memorized.
A good story feels like a conversation.
It should feel as if you’re making it up as you go.
It MUST feel natural as you tell them who you are, what you’re about, and why they should be interested in what you have to say.
4. Talk about summits to stand on
The definition of summit: The highest point on a hill; Apex.
For your sales presentation, these are the major ways that YOUR product is different or better than the competition.
Does your audience know what YOUR summits are?
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Here’s a way to tell them…
Look at your competition, find out two things you are better at than your competition, and then put it in your presentation.
5. Speak without crutch words
You can do 1 through 4 above correctly, but if you don’t do #5, your audience may walk.
It’s as simple as that.
The #1 verbal tick in a sales presentation is the use of um or uh.
To fix this you need to record yourself, listen for crutch words, and remove them.
Of course there is much more you can do to amaze your clients.
Feel free to browse all of our blogs for more tips and techniques.