Why Should You Take This Course?

Discover the golden recipe to hook your audience, get them to crave everything you have to say and even thank you for it afterwards.

Go behind the scenes and discover the secrets to immediately captivate any audience with a hook they cannot resist. Once you learn this process, you will never look at a presentation the same way again. As a presenter, the most important skill you will ever learn is how to immediately captivate your audience and hold their attention indefinitely. In this 90 minute program, you will learn how to create a presentation using a unique recipe designed to target your audiences’ pain points and hot buttons.

What You’re About to Discover…

• How to find out EXACTLY what your audience wants to know BEFORE you start presenting…
• The secret to creating “Deliverables” that audiences CRAVE…
• A technique called “creating the mystery” that will keep your audience members on the edge of their seats…
• The top 3 ways to develop “Catch Phrases” that will easily command attention from your audience…
• A foolproof “Checks and Balances” technique to ensure that you have accurately determined what your audience wants from your presentation…
• Real world examples that model the exact strategies you can use to create your own hooks and deliverables…
• The renowned “Hook Recipe” for developing a hook that will make your audience CRAVE your presentation as soon as you deliver it…
• The 5-step formula for creating a dynamic opener that NO audience can resist…
• How to capture their imagination by “Creating a Feeling” in your audience and why it’s SO important to do it this way…
• The 3 crucial ingredients that determine the “Hot Buttons” and “Pain Points” of your audience…
• A simple method for introducing yourself that will get even the toughest audiences to believe in you, listen to you, and trust you…
• Two must have techniques to keep your audience captivated throughout your ENTIRE presentation…
• BONUS! 17-page handbook full of in-depth tips, techniques and activities to help maximize your learning experience…
• And much, much more…

Course Breakdown

Go behind the scenes and discover the secrets to immediately captivate any audience with a hook they cannot resist.

Module One : FIND OUT WHAT YOUR AUDIENCE WANTS TO KNOW

Identify current topics, interview potential audience members and create a “Top 10” list. To engage your audience members, the theme of your presentation must appear to have value to them and be in line with their goals. It is essential you know what specific topics will be of interest. The best way is to ask them. You’re about to learn how.

Module Two : CREATE DELIVERABLES THAT AUDIENCES CRAVE

Narrow down your list to the top 6 things people want and then create your deliverables. When I made an analysis of the very best presentations in the world, I noticed a striking similarity among them. Every single one promised to give the audience very specific, practical advice. When you begin to investigate what your audience members want to know, you are beginning the process of creating presentation magic.

Module Three : CREATE HOOKS THAT CAPTIVATE IMMEDIATELY

Label the audience fulfillment, label the “Why’s?” and use confident language. Telling them what you’ll give them isn’t nearly as important as making sure they know why they would find it valuable. Oddly, when I ask, “Why would your audience want the takeaways that you’re offering them?” most presenters don’t have a ready answer. What makes the Rule the Room method unique is that it will help you analyze the emotional needs of your audience and be able to convey to your audience exactly why they would want to hear what you’re about to give them.

Module Four : CREATE AN OPENER THAT WOWS YOUR AUDIENCE

Find a common theme for why each of the deliverables are important to your audience, and write that theme out in a single sentence. When presenters can’t tell me why an audience would want what they are going to present, I ask them this: “How will each of your deliverables relieve the pain points and enhance the pleasure points of your listeners?” But it’s my next question that is the aha! moment for most presenters: “How will each deliverables offer them happiness, success and/or freedom?” Having defined their pain points and pleasure points, you can easily determine why the deliverables will benefit them.

Module Five : DELIVER THE OPENER WITH CREDIBILITY

Introduce yourself and the presentation with your name and the presentation hook. Then, make sure to deliver on the deliverables. The whats—the takeaways—offer practical advice that appeals to people’s conscious needs. The whys meet their subconscious needs. They eliminate or minimize anything that is causing anxiety, frustration, disappointment, or conflict, and they enhance whatever brings them pleasure. State the main hook at the very beginning of the presentation, right after you say the title, to remind your audience members what they’ll get, reassure them that they’ll get it, and make sure they’ll stay in their seats until the end of the presentation, to get it all. Your presentation will be irresistible.

Module Six : KEEP THEM CAPTIVATED EVERY TOPIC

Reiterate the opening hook, reiterate the topic deliverables and present the topic hook. Years ago, I asked a client what he considered the biggest challenge in his speaking. He said, “I’m always worried I might be droning on while my audience is drifting away.” I’ve since discovered that many presenters share this concern. You can still deliver an amazing presentation if you recognize the signs you need to do this and that you react—the sooner, the better.