When it comes down to it, all presentations fall into one of 3 different categories. If you want to be a successful public speaker, you need to do understand how they differ and when is the right time to use each.
Let’s start with the big picture and then we will dive deeper into each of the 3 types of speeches you need to master.
- Business Presentations – This would include sales presentations and pitches, product demonstrations, interviews etc. Everyone at some point in their career has to give a presentation like this, whether it be to prospective clients, in the board room, or at the office.
- Leadership Presentations – These types of presentations would include meetings, executive presentations, facilitating, validation sessions and even training or teaching!
- Inspirational Presentations – This would include presentations in front of large audiences. Think a TED talk or a Keynote speech. Slightly less common, than the other two mentioned above, but something you’ll definitely want to be familiar with should an opportunity present itself for you to spread your message.
It’s no coincidence that you may have noticed that these three types of presentations are exactly how we have divided up all of our Rule the Room Public Speaking programs (other than Conquering Your Fear of course, but that’s not a type of presentation)
When you can get a grasp on these three different kinds of speeches, it will change the game for you and your public speaking skills. So let’s dive right in!
Business Presentations
According to a SmartCompany Report:
- 1% of sales are made on the first contact.
- 2% of sales are made on the second contact.
- 5% of sales are made on the third contact.
- 12% of sales are made on the fourth contact.
- 80% of sales are made on the fifth contact (or above)
It turns out there are FIVE primary presentation situations when businesses have the greatest opportunity but their presentations are the most mediocre and stale, when customers walk away and don’t move forward.
- Sales Presentations
- Pitch Presentations
- Webinar/Online Presentations
- Demo Presentations
- Entrepreneurial Presentations
These are the 5 most common presentation situations when businesses have the greatest opportunity to make money and when their customers tend to most often walk away and NOT move forward. If you present the right way to get your audience to move forward in each of these situations, then you can grow your business much, much faster.
Instead of losing money and customers, you can get them to pull the trigger in ANY presentation situation. But how do you do it?
You need to attract your audience to your presentation with content they won’t be able to resist, and then keep them there by subtly revealing to them the underlying emotional reasons they should want it.
We call this “Discovering their true why.” Why is what your presentation or pitching so important? How will it make your audience more happy, be more successful, or save them more time?
You can’t just tailor your presentation to the product you sell. You also have to tailor it to the ROLES of the audience members themselves. You need to research this ahead of time. Find out who will be in your audience, what their roles are and what makes them “tick”, then deliver you can deliver a custom fit message that gives them exactly what they wanted.
Rule the Room can help you create and deliver core content that is exactly what your audience wants to hear, not an inventory list of what you want to tell them. You can learn how to put it into a form that makes it easy for you to deliver, and present it in a way that captures your audience from the moment they sit down.
Leadership Presentations
According to research from Harvard Business School and the London School of Economics, executives spend 18+ hours per week in meetings with an estimated 25-50%of meeting time considered wasted.
It doesn’t matter if your company has 4 or 40,000 employees, ask anyone and they’ll tell you that meetings just aren’t providing the value-adds they’re looking for.
More than$37 BILLION is spent per year on unproductive meetings and communication. You see it yourself when speakers start to lose you early on, or you just look and feel bored. And you’re not alone.
It turns out there are EIGHT primary leadership situations that the best of the best executives all seemed to master that have the GREATEST opportunity for you to to save time, stay on track and create value adds through effective communication rather than waste time, miss deadlines, and create communication silos.
- Administrative Presentations
- Over the Phone
- Earning Respect
- Running Meetings
- Facilitation Skills
- Handling Challenging People
- Answering Questions
- Validation Sessions
These are the top 8 situations where you have the greatest opportunity to save time or waste time. If you can learn to communicate the right way with your troops in each of those 8 situations, then you can create value, build respect and shift culture with your team, more quickly and more efficiently.
How can you do it? How can you facilitate and lead valuable group discussions capable of actually changing people’s behavior. Rule the Room’s Lead Your Troops Bundle gives you double the techniques of most facilitator programs with hundreds of immediately actionable techniques that cover all the essential areas, from showing credibility, hooking your audience, building rapport, using effective non-verbals, keeping them engaged, determining whether they got it to closing to applause.
Adult learning is at the core of what we do so we spend a lot of time on it. For that reason, our Leadership programs have become the go-to curriculum for companies and universities nationwide.
To motivate change in your organization you’ll want to start by mastering the following techniques.
- The circle of knowledge, an exercise that will guarantee you’re telling your audience exactly what they want to know.
- Agree and see if you’re right, a never-fail technique to repeatedly engage and re-engage your audience.
- The blueprint, a tool to make sure you’ll deliver a flawless training without relying on the script.
- Presentation personality style assessment, an analysis to help you know exactly how to capture your audience by being yourself.
- Learning style analysis, insights that you can use to get your message across to every type of learner in the room.
You will not only discover how to show credibility, hook your audience, build rapport, use effective non-verbals, keep them engaged, determine whether they got it, and close to applause, you will actually do it yourself. With these techniques, your leadership presentations will ensure you and the rest of the people in your organization will be immediately effective, engaging, and get results.
Inspirational Presentations
Inspirational presentations, like TED Talks or Keynotes may not be for everyone, but you can learn dozens of amazing techniques that many of the best presenters in the world use, for your own presentations, whether it’s in front of a small group, or in a packed auditorium.
Move From “Ok” to Rock Star!
Imagine moving from “Ok” to Rock Star…being the keynote speaker that everybody came to see. Instead of your audience saying, “It wasn’t anything special, was boring, and didn’t have all the answers.” they say: “It was awesome, credible, dynamic, exciting, engaging, special, amazing, commanding, professional and polished.”
Giving an amazing inspirational presentation will help you spread your ideas and triple your audiences. But just like any other skill, getting to that level takes work, dedication and practice, practice, practice!
Proven Tips and Techniques to WOW Your Audience
Everyone wants to know how to get up in front of an audience and connect with it—right away. At Rule the Room, we will show you how. Using the Rule the Room principles, you will get an immediate response that will be unlike any you have experienced. The rustling will stop. People will come to attention. Eyes will be fixed on you. That’s because you will be using techniques most presenters have no idea about but that will win over even the toughest audience. You may even be surprised to find you’re enjoying yourself!
Here are just some of the techniques and tools you’ll want to master before your next big presentation…
- How to create core content, takeaways, titles and actionable tasks that makes your audience crave everything you say and motivates them to take action.
- The blueprint tool to make sure you’ll organize and deliver a flawless presentation without relying on a script so that it’s easy for you to deliver and for your audience to follow.
- Our Rule the Room recipe to identify what your audience wants (pain points and pleasure points), describe why they’d want it, and solve mysteries on how you’ll give it to them so you can be certain your audience will crave everything you have to say.
- The Rule the Room Killer Opener formula that will captivate your audience within the first five minutes show audience members they can trust what you say.
- How to overcome nervousness, fear and anxiety when presenting and speak with confidence and credibility so that you can stay calm and in control in front of every audience.
- How to coordinate what you say and what your audience seesand use pictures, slides, graphics and visuals to make complex ideas clearer, more memorable, and more attractive.
- How to use your words, your face, your body language, your eye contact and your tone of voice with dynamic effect to get (and keep) your audience’s attention.
- How to deliver a presentation that ends on time, every time, elicit questions and provide answers even when you have none and remain in charge no matter what’s happening.
- The exact steps to close a presentation to move your audience to respond with enthusiasm and applause.
This may seem like a lot to pack in to one presentation, but that’s why Rule the Room is here to help! We can take you step-by-step from the presentation creation process, all the way through to actually delivering a killer presentation and managing your audience. Our Signature Bootcamp program makes these techniques simple to learn, with real world examples that you can take and start using immediately.
No matter what’s on the horizon for you, whether it’s a sales pitch, a staff meeting, or a TED Talk, Rule the Room has the resources, tools, and techniques you need to knock your next presentation out of the park. Because our guess is, what you have to say is pretty important, and we want to help you spread your message.
